The automaker worked with U.K. agency Dark Horses to promote partnership with disability charities
Nissan puts the spotlight on amputees in a series of moving documentary style films, as the automotive brand promotes a purpose-led project to help disabled people with sports prosthetics.
In what it calls the “Possibilities Project,” in which Nissan wants to use its expertise and resources to help under-represented communities, the brand has partnered with U.K. Paralympic gold medalist Richard Whitehead and his charity The Richard Whitehead Foundation as well as SportedUK to fund equipment and support for disabled people.
Agency Dark Horses is behind the series of films, which feature different amputees telling their stories. Filmed with Director David Lieb and photographer Nathan Gallagher, they include the story of Tayla, a teenager who had a limb amputated after suffering an unbearable pain condition; Walid from Sudan, who talks us through the emotional story of when he was shot in the leg in Sudan leading to an amputation; Becca, a student who had her lower legs amputated after meningitis, and Gabriella, who had a leg amputated due to a deadly bone disease.
In all the films, which are running on social channels, the amputees explain how Nissan’s provision of running blades with the project is enabling them to experience a more active life and participate in sports.